The new joint venture is now independent from Evernote, despite being co-owned by the US tech company, Sequoia Capital China, and China Broadband Capital, after receiving hundreds of millions of RMB in new funding from a venture fund established by Sequoia and CBC together. Back in 2018, Evernote, the original developer of the note taking app, spun off its China business to establish Yinxiang. A Notion Lab-affiliated Chinese entity by the name of 概念实验室 filed for the same trademarks three months after Yinxiang's filings, according to Qichacha. It insisted in the statement that the filings were legal and reasonable, and that it currently does not have any business relationship with Notion Labs.
Yinxiang issued an official statement to PingWest saying that the company obeys the first-to-file principle of China's Trademark Law, and avoids filing registrations of trademark that already exists and/or is already well known in China. The applications were filed in July, 2019, and are currently pending regulatory review. An editor from local developer community SegmentFault first discovered the preemptive trademark registration and wrote about it on his company's website. Ltd filed, in two classes, a total of 4 registrations of trademarks that visually resemble Notion's logo. According to Qichacha, a Chinese enterprise information platform, Beijing Yinxiang Biji Technologies Co. Yinxiang (印象笔记), a Chinese note taking app that spun off of Evernote's Chinese business in 2018, was found to have squatted trademarks of Notion Labs, the San Francisco-based startup behind popular collaboration software Notion.
Yinxiang Biji, the Chinese company behind the note taking app, insists that the filings were legal and reasonable.
Evernote China's Spin-Off Squatted Notion's Trademark: Record
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